Digital Health Advocacy

As a committed public health organization, we believe that health advocacy is not just a responsibility, but a privilege. At BRIDGE Centre, we take pride in leveraging our expertise and resources to create powerful campaigns and initiatives that drive positive health outcomes for individuals and communities alike. We are dedicated to empowering individuals to take control of their health and wellbeing, and to creating a world where health equity is a reality for all. Listed below are some of our most recent health advocacy initiatives. The overarching objective being raising awareness regarding raised blood pressure and the ways for its prevention amongst the public as well as the physician community.

May Measurement Month 2023

The “May Measurement Month 2023” is a global initiative that aims to measure blood pressure of 1 million individuals from around the world, the largest blood pressure measurement campaign in history. The initiative was launched by the International Society of Hypertension (ISH) in 2017, and since then, it has been conducted annually in various countries worldwide.

In the past five editions of the initiative, we have screened over 1 million individuals in India and over 4 million individuals globally and have received overwhelming support from campaign partners and various other volunteer organizations, institutes, medical colleges, hospitals, students from different universities, and doctors.

Our campaign aims to have a significant impact on the health of our community. By raising awareness about the risks of high blood pressure and providing access to blood pressure measurement. We hope to prevent long-term health complications, such as heart disease and stroke by identifying undiagnosed hypertension and providing guidance on healthy lifestyle.Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast

  • Screen at least 1 Lakh individuals during the campaign period for undiagnosed hypertension.
  • Provide education to individuals about lifestyle changes that can help prevent and manage high blood pressure

Progress so far:

In May 2023, India witnessed a multitude of May Measurement Month camps that left a lasting impact. These engaging activities were held at diverse locations throughout the month, showcasing the joint efforts of our volunteers and the patients who came in to be screened. The vivid visuals captured in our photo collection serve as a reminder of the positive change we strive to create in the field of hypertension awareness.          

Continuing our mission, we are thrilled to announce that this campaign will be carried forward into the months of June and July. With unwavering dedication, we will extend our reach to even more communities, expanding the impact and making a difference in the lives of those affected by hypertension. Stay tuned for further updates as we embark on this continued journey of raising awareness and promoting a healthier future for all.


Thank you for be a part of the 2023 MMM Campaign
We are glad to inform you that this year we have exceeded 175,000 measurements.
We really appreciate your contributions and support for the campaign. I expect that further data will be provided to MMM by other campaign partners such as the Indian Society of Hypertension and the doctors contacted by Servier.

Security Metrics
Fix vulnerabilities
Systematic analyzing
Reduce recovery time

Sitaram Jaipuria Foundation Medical & Healthcare Excellence Awards

The Sitaram Jaipuria Foundation, known for its commitment to promoting education and healthcare, recognizes the crucial role of medical and healthcare professionals in advancing the well-being of society. During the recent pandemic, healthcare has emerged as the most important aspect for the survival and well-being of society. Mr. Ashok Jaipuria, Chairman of Cosmo First Limited recognizing the invaluable services of the medical fraternity initiated an annual award program in 2022 named as “Sitaram Jaipuria Foundation Medical and Healthcare Excellence Awards” to honour and celebrate outstanding individuals and organizations that have made significant contributions to the field of medicine and healthcare, thereby improving the lives of countless individuals.

The awards are implemented under the guidance and supervision of an eminent Governing Council with technical and implementation support from the Centre for Chronic Disease Control. In consultation with the Governing Council members, Sitaram Jaipuria Foundation formed a Jury comprising of six eminent doctors.


The primary objectives of the Sitaram Jaipuria Foundation Medical and Healthcare Excellence Awards are:

  • Recognize Excellence: Acknowledge and honour exceptional healthcare professionals, medical institutions, and organizations that have demonstrated exemplary dedication, innovation, and impact in their respective fields.
  • Promote Best Practices: Encourage the sharing of best practices, breakthroughs, and innovative approaches that have positively influenced patient care, medical research, healthcare delivery, and public health.

Inspire Future Leaders: Motivate and inspire the next generation of healthcare professionals by highlighting the exemplary achievements of award recipients and showcasing their transformative work.

Award Categories:

The Sitaram Jaipuria Foundation Medical and Healthcare Excellence Awards features several categories, covering a wide range of medical and healthcare specialties including:

2022 Edition

  1. Excellence in Medicine & Healthcare (INR 50 lakhs) – Prof Raman Krishna Kumar, Clinical Professor and Head of Paediatric Cardiology, Amrita Institute of Medical Sciences and Research Centre, Cochin
  2. Emerging Young Leader in Medicine (INR 15 lakhs)
    Dr Bhavuk Garg, Additional Professor, All India Institute of Medical Sciences, New Delhi
    Dr Inderpaul Singh Sehgal, Assistant Professor, Department of Pulmonary Medicine, Postgraduate Institute of Medical Education and Research, Chandigarh
  3. Outstanding Contribution in COVID Care (INR 30 lakhs) – Prof Randeep Guleria, Director, All India Institute of Medical Sciences, New Delhi
  4. Exemplary Leadership in Rural Healthcare (INR 15 lakhs) – Dr Ashish Satav, President, MAHAAN Trust
  5. The Chairman’s Special Award (INR 10 lakhs) – Prof Prakash Narain Tandon, Emeritus Professor, Department of Neurosurgery, All India Institute of Medical Sciences, New Delhi

2023 Edition

  1. Excellence in Medicine & Healthcare Award (INR 50 lakhs)
  2. Emerging Young Leader in Medicine and Healthcare Award (INR 10 lakhs)
  3. Exemplary Leadership in Rural Medicine and Healthcare Award (INR 10 lakhs)
  4.  Gayatri Jaipuria Women's Medicine and Healthcare Excellence Award (INR 10 lakhs)
  5. Sri Ashwini Kumar Lifetime Achievement in Medicine and Healthcare Award (INR 10 lakhs)